THE ART OF PERSUASION
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Table of Contents
- Introduction
- Chapter #1: Focus on Them, Not You
- Chapter #2: Communicate Clearly
- Chapter #3: Start Small
- Chapter #4: Be Authentic
- Chapter #5: Use Reciprocity
- Chapter #6: Use Effective Patterns of Speech
- Chapter #7: Create Scarcity
- Chapter #8: Be Very Confident
- Chapter #9: Paint A Vivid Picture
- Chapter #10: Consider How Your Audience Processes Information
- Chapter #11: Acknowledge and Overcome Objections
- Chapter #12: Speak in Positives
- Chapter #13: Match the Body Language of the Person You’re Speaking With
- Chapter 14: Notice What Matters Most
- Chapter #15: Demonstrate Your Authority
- Chapter #16: Be Right The Power of Persuasion
Why can some people masterfully move people to make certain choices, while others can never seem to get anyone to agree with them? Why are some people able to command a room while others struggle just to get their attention? Why are some people able to make things happen while others struggle to get people moving on anything? Is it a charisma thing? Or an intelligence thing? Or are some people just born with a knack for winning people to their side? No, no, and no. So, what is it? It’s all about the art of persuasion. Yes, persuasion is an art, and the good news is that you can learn it. And if you know the art of persuasion, you can use it to accomplish so many good things.